Florals are the perfect mix of whimsical elegance and natural beauty that embody our values at Pepa London. We would like to share the creative journey we undertake when designing the perfect floral fabrics for your children. 

Florals are deeply rooted in British History, whether depicted in vintage illustrations or classic botanical art like William Morris classics, florals symbolise heritage, romance and the natural beauty of the countryside. The feeling a floral print evokes can transform the way a garment speaks to its wearer. For our Clementine print, we want to elicit a sense of whimsy and gentle nostalgia, blending the playful curiosity of childhood with the timeless elegance of nature.

 

Florals are at the heart of Pepa London, not only in our prints but also in our beautifully adorned storefronts, where blooms frame our windows in true iconic Pepa London style.

Our floral prints aim to feel both delicate and joyful, sparking imagination and storytelling while maintaining a sophisticated charm. Whether it’s a dress for a special occasion or everyday wear, the design should bring a little magic to your little one’s wardrobe - an ode to innocence, growth and the beauty of the world around them.

Choosing the perfect colour palette is key to capturing the seasonal essence of our floral designs. For Spring, soft pastels like blush pink, mint green and buttercream yellow evoke freshness and renewal, whilst Autumn calls for rich, earthy hues like deep burgundy, mustard gold and forest green to reflect the warmth and vibrancy of the season. 

To ensure our prints aren’t overwhelming for children, we balance intricate details with playful simplicity, opting for scaled-down patterns that feel light, cheerful, and perfectly suited to little ones. 

Every stitch in our floral designs reflects meticulous craftsmanship and attention to detail, ensuring each piece is as beautifully unique as the child who wears it.

Florals are a timeless choice for children, celebrating their natural curiosity and connection to the beauty of the outdoors. The playful patterns and vibrant colours perfectly complement the innocence and wonder of childhood. This Long Sleeve Bathing Suit in Louisa Floral is the perfect combination of comfort and practicality for your little one. Featuring a beautiful Louisa floral print, the suit is finished with delicate ruffle trim for a charming touch.

Creating our bespoke floral designs has been a journey of collaboration between inspiration from natural sources and the artistry of impeccable craftsmanship, turning a simple idea into something truly meaningful. Each step, from sketching the first petal to seeing the fabric come to life, carries a story of care, creativity and passion. What makes it truly special is knowing these designs will become part of treasured memories, worn by little ones as they explore, grow and celebrate life’s moments. 

Experience the enchantment of our Signature Florals and uncover the story behind their design.