Dressing siblings for a special occasion or family photograph should feel just as special as the moment itself. Our new Sibling Style Lookbook brings together carefully considered outfits designed to complement one another, making it...

Every stage of childhood is filled with moments that, without us realising it, become lifelong memories. An ordinary afternoon can become an adventure, a garden, a world waiting to be discovered, and a bedroom the...

For Autumn 2026 Pepa London returns to one of its most distinctive signatures: beautifully hand-smocked designs that have been chosen and cherished by Pepa families over the years. Recognised for their delicate detailing and timeless...

Packing for a family holiday is never quite as simple with children in tow, and warm-weather trips bring their own particular challenge: fitting everything a little one might need into a suitcase without overpacking, while...

From country garden weddings to intimate christenings, the British social calendar is full of moments worth dressing up for, and finding the right outfit for a child is an art of its own. Pepa London's...

There is something undeniably charming about siblings dressed with a shared sense of style, whether that is for a family photograph, a special celebration, or simply a day out together. But identical, matching outfits are...

There's a reason a hand-smocked dress feels instantly familiar, even to those seeing one for the first time. It's one of the oldest techniques in children's fashion — a hand-stitched art form dating back to...

Dressing children for a British summer, especially in a heatwave has never been simple. Early forecasts point to a warmer-than-average season, with the Met Office already recording heatwave conditions and extreme heat warnings in June...

Discover what children should wear to Wimbledon 2026 with elegant summer outfit ideas for London. Explore timeless girls’ dresses, boys’ outfits, and smart-casual styling tips from Pepa London.