At Pepa London, we believe that every piece tells a story, and our new black and white Toile de Jouy print is no exception. This exquisite fabric design tradition, which originated in 18th-century France, has long captivated hearts with its intricate pastoral imagery and timeless elegance. As a brand committed to craftsmanship, we are proud to celebrate this iconic design while infusing it with our own modern sensibilities.

A Journey Through History

Toile de Jouy, which translates to “cloth from Jouy,” refers to the town of Jouy-en-Josas near Versailles, where Christophe-Philippe Oberkampf first produced the fabric in 1760. Renowned for its detailed depictions of idyllic rural life, Toile often showcases scenes of farming, picnicking, and leisurely activities framed by the beauty of nature. The monochromatic prints, traditionally in soft tones like blue, red, or black on a white background, evoke a romanticized view of country life, appealing to those who sought to capture the charm of rural elegance even while living in urban settings.

Craftsmanship at the Core

At Pepa London, craftsmanship is at the heart of our design philosophy. Our team meticulously curates each piece, ensuring that the spirit of Toile de Jouy is preserved while also making it relevant for today’s discerning customers. Our black and white toile print is not just a nod to history; it is a testament to our commitment to superior quality and artistry.

We have employed the finest materials and intricate techniques to create garments that not only celebrate this classic design but also embody the enduring charm and sophistication that our brand represents. Each dress is thoughtfully designed to provide comfort and style, allowing little ones to express their unique personalities.

The Evolution of an Icon

While Toile de Jouy began as a French tradition, its influence has transcended borders, becoming a global design icon. Today, this print can be found in fashion, home décor, and even art, all while retaining its nostalgic charm. At Pepa London, we honor this legacy by crafting pieces that evoke timeless elegance, inviting our customers to partake in the beauty of this tradition.

Join Us in Celebrating Craftsmanship

As we unveil our new black and white toile print collection, we invite you to explore the artistry and heritage behind these designs. Each piece is a celebration of craftsmanship, elegance, and the stories we share as a community.

Discover our collection today and experience the magic of Toile de Jouy through the lens of Pepa London. Let our dresses inspire cherished memories and joyful moments for you and your little ones.