Every stage of childhood is filled with moments that, without us realising it, become lifelong memories. An ordinary afternoon can become an adventure, a garden, a world waiting to be discovered, and a bedroom the setting for an entirely made-up story. It is within this world, where imagination has no limits, that Pepa London’s Autumn Winter 2026 collection begins.

This season, our new collection is inspired by the world of childhood: its curiosity, imagination and endless sense of wonder. From quiet moments of observation to afternoons spent exploring, every child experiences childhood differently. There are games to be played, little sibling mischief, unexpected discoveries and adventures that begin without ever being planned.

There is no single way to be a child, and there is no single story to tell. Made for Every Story celebrates the many personalities, interests and little worlds that make childhood so special.

The place where great adventures begin

Nature plays an important part in this imaginary world. Gardens become places to explore, trees become hiding places, and the changing seasons provide the backdrop for new adventures.

Inspired by the beauty of the British countryside and the traditions of classic British childrenswear, the AW26 collection brings together timeless checks, delicate florals, hand-smocked details and beautifully crafted layers designed to be treasured throughout the season.

From everyday dressing to special occasions, each piece is made with childhood in mind. Rather than telling one story, Autumn Winter 2026 opens the door to many.

For the dreamers, the explorers, the bookworms, the performers, the collectors and the little mischief-makers. For every kind of Pepa child and every story still waiting to be told.