Vintage photographs of the British Royal Family capture childhood in a way that continues to inspire us today. School days, first uniforms, polished shoes…

For Autumn/Winter 2026, Pepa London looks to these photographs for inspiration for The First Bell, our celebration of classic British school dressing.

Timeless by design

From formal portraits of young princes and princesses to more candid photographs taken on the way to school, the British Royal Family has long offered a distinctive glimpse into childhood. Traditional uniforms, structured coats, classic collars, soft knitwear and polished shoes brought a sense of occasion to even the most ordinary school days.

The collection takes inspiration from the silhouettes, details and traditions that have made British school dressing an enduring classic. Familiar shapes are reimagined for a new generation, creating timeless pieces made to be worn, enjoyed and remembered.

Little Moments, Lasting Memories

The new silhouettes capture the feeling of a school day: the excitement of arriving at the school gates, walking alongside siblings and making the journey home at the end of the day. These are the everyday moments that become childhood memories.

The First Bell brings together classic British influences with the individual personality of every child. Structured coats, soft knitwear, traditional checks and timeless separates create a wardrobe designed to accompany every school day.

For the dreamers already somewhere else, the book lovers who can disappear into a story and those who turn every afternoon into a new adventure, The First Bell is made for them all.

Inspired by the past. Made for today. Created for all the little moments that make a school year one to remember.