I have always loved designing new collections. It is a project I most look forward to and love working with my highly talented team of creators and visionists. It never fails to amaze me to see our moodboards come to life and to witness the delicate precision and detailed craftsmanship of each and every piece, season after season. Autumn and Winter have always been a very special season for us and I thoroughly enjoy seeing your children indulging in happy family memories while wearing our designs.

The team and I sat and thought about what makes Autumn and Winter so special to us. While we have always seen the raw beauty in the changing of seasons and the golden glow that the transition from Summer to Autumn give us, we also realised how quickly the year comes to an end. It made us see that this season is full of precious memories that we build as families. We start to hibernate and find ourselves more frequently inside, with the people that we love. We indulge in wonderful events and holidays that provide moments that we will continue to look back upon for years after years. We love knowing that Pepa London has become a part of these family affairs and love seeing your #littlepepas making their cherished childhood memories.

Time goes by so quickly with our little ones and we want to stop and pause each moment to capture the sweet essence, where we can indulge in each and every moment. Which is why, this season we have decided to do things slightly differently.

This season, we are thrilled to be introducing chapters to our full collection. We have designed specifically curated capsules that have been meticulously put together by our team of creators that envision each transitional period from Summer to Autumn to Winter.

You will find traditional styles in classic silhouettes and timeless prints that are made to last and love and be worn from one generation to the next. We have considered what each transitional period offers and the memories our little ones make during this time.

Without further ado, please enjoy Chapter One of Autumn/Winter 2023.