Spring Summer 2026 celebrates The Art of… Pepa London, a masterclass in childhood, craftsmanship, and memory-making.
This season, Pepa London invites families to experience the artistry behind every detail. From timeless tailoring to playful flourishes that honour the true spirit of children, each piece is thoughtfully designed for the sunlit chapters of childhood — the everyday moments that quietly become treasured summer memories.
Inspired by Art, Rooted in Tradition
Drawing inspiration from the British countryside as captured in beloved art masterpieces, the collection unfolds like a painted landscape. Van Gogh’s golden warmth lives on in fields of sunflowers, glowing across campaign imagery and store displays, while soft, painterly hues evoke the light-filled romance of Monet’s gardens.
The result is a collection that feels both nostalgic and fresh; where colour, texture, and silhouette come together with effortless grace.
The Rituals of a Summer Well Spent
Spring/Summer 2026 follows the gentle rhythm of family life: garden parties beneath open skies, countryside picnics, seaside afternoons, birthday celebrations and heirloom traditions passed lovingly from one generation to the next.
These are the rituals that shape a child’s world. The moments families return to each year. And at the heart of each design lies Pepa London’s unwavering dedication to craftsmanship and tradition, the art of dressing children like children, with elegance, authenticity, and joy.
A Painterly Palette for the Season
From airy watercolour organzas to storybook toile prints and picnic-ready ginghams, the collection carries a soft, painterly charm. Silhouettes are light and effortless, designed to move beautifully through long summer days.
The Pepa London Icon reappears in a new wash of pastel blue — the signature tone of the season, offering a fresh expression of heritage. Delicate yet distinctive, this gentle hue threads through the collection as a symbol of continuity and quiet refinement.
Together, these pieces capture the lightness of childhood and the quiet artistry of summer dressing.
Spring/Summer 2026 is an invitation: to celebrate tradition, to honour craftsmanship, and to embrace the beauty of childhood as it unfolds, one golden, memory-filled day at a time.
