In Focus

A letter from Pepa, Spring/Summer 25

Spring and Summer have always been seasons of endless possibilities, where everyday feels like an adventure waiting to unfold. For our Spring/Summer 2025 collection, I found inspiration in the timeless charm of vintage traditional travel....

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The Timeless Heritage of Tweed: British Tradition at Pepa London
Behind our designs Childrenswear Heritage

The Timeless Heritage of Tweed: British Tradition at Pepa London

Few fabrics capture British heritage as beautifully as tweed, a timeless material crafted to withstand the demands of rural life. Originally woven from pure wool, British tweed quickly became the staple for countryside pursuits like...
10 Questions with Pepa
Behind our designs Founder's letter

10 Questions with Pepa

 Celebrating 10 Magical Years of Pepa London! As we celebrate 10 incredible years of Pepa London, we’re thrilled to take you behind the scenes of our journey with a very special interview featuring our...
Summer 2024
Behind our designs Childrenswear Easter Founder's letter Luxury Siblings Spring Summer

Founder's Letter: Spring/Summer 2024

In crafting this spring/summer collection, I drew inspiration from fond memories of my childhood and those of my partner, Mike. Adventures with our respective siblings were the cornerstone of creativity...
A Springtime Adventure
#littlepepas​ Behind our designs Childrenswear Easter Heritage Luxury Siblings Spring Style Summer Traditional

A Springtime Adventure

Embark on a journey of enchantment, 'A Springtime Adventure,' delight in the natural beauty of the great outdoors, where pastel hues, and whimsical florals blend into a symphony of timeless elegance. Crafted with family moments...
Pepa London x Merrythought
#littlepepas​ Behind our designs In the nursery Tartan

Pepa London x Merrythought

Combining Merrythought’s rich British heritage and Pepa London’s timeless aesthetic and ethos, we proudly introduce the limited-edition Merrythought x Pepa London bear collection. With a history dating back to the 1930s, Merrythought is a true...
Exploring Scottish Seasonal Dressing : A History of Holiday Traditional Attire
Behind our designs Culture

Exploring Scottish Seasonal Dressing : A History of Holiday Traditional Attire

Exploring Scottish Seasonal Dressing; A History of Holiday Traditional Attire From Tartan through to Fair Isle Many of us associate the holiday or Christmas season with traditional dressing and rich luxurious fabrics and colour palettes....
Bertioli by Thyme and Pepa London - Behind the Collaboration
Behind our designs Friends of pepa london

Bertioli by Thyme and Pepa London - Behind the Collaboration

Capturing the essence of nature and quintessential British style and sharing the same values of quality craftsmanship and responsible design, Pepa & Co and Bertioli...Read More
Beulah & Pepa Together For Mother’s Day - PEPA AND CO
Behind our designs Friends of pepa london

Beulah & Pepa Together For Mother’s Day

To treat our mums this Mother’s Day, we’ve teamed up with our friends from luxury womenswear brand Beulah London to create the perfect mini-me edit, exclusive to our store Friday 29th and Saturday 30th March....
Pima Cotton - Only the best for your baby - PEPA AND CO
Behind our designs In the nursery

Pima Cotton - Only the best for your baby

Often referred to as the 'king of cotton', Pima cotton is a type of extra-long staple cotton. The longer the staple of the cotton, the better the quality of the cotton. Read More