In Focus

A letter from Pepa, Spring/Summer 25

Spring and Summer have always been seasons of endless possibilities, where everyday feels like an adventure waiting to unfold. For our Spring/Summer 2025 collection, I found inspiration in the timeless charm of vintage traditional travel....

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Brilliant Books

Brilliant Books

This year, we invite you to celebrate reading with our curation of books that will suit any age or interest. From timeless classics to modern tales, our selection has been carefully chosen to ignite imaginations and...
Summer 2024
Behind our designs Childrenswear Easter Founder's letter Luxury Siblings Spring Summer

Founder's Letter: Spring/Summer 2024

In crafting this spring/summer collection, I drew inspiration from fond memories of my childhood and those of my partner, Mike. Adventures with our respective siblings were the cornerstone of creativity...
A Springtime Adventure
#littlepepas​ Behind our designs Childrenswear Easter Heritage Luxury Siblings Spring Style Summer Traditional

A Springtime Adventure

Embark on a journey of enchantment, 'A Springtime Adventure,' delight in the natural beauty of the great outdoors, where pastel hues, and whimsical florals blend into a symphony of timeless elegance. Crafted with family moments...
Pepa London x Merrythought
#littlepepas​ Behind our designs In the nursery Tartan

Pepa London x Merrythought

Combining Merrythought’s rich British heritage and Pepa London’s timeless aesthetic and ethos, we proudly introduce the limited-edition Merrythought x Pepa London bear collection. With a history dating back to the 1930s, Merrythought is a true...
Exploring Scottish Seasonal Dressing : A History of Holiday Traditional Attire
Behind our designs Culture

Exploring Scottish Seasonal Dressing : A History of Holiday Traditional Attire

Exploring Scottish Seasonal Dressing; A History of Holiday Traditional Attire From Tartan through to Fair Isle Many of us associate the holiday or Christmas season with traditional dressing and rich luxurious fabrics and colour palettes....
Unveiling Elegance: Pepa London at Belgravia Fashion Show 2023

Unveiling Elegance: Pepa London at Belgravia Fashion Show 2023

The Belgravia Fashion Show, renowned for its elegance and exclusivity, has become a cornerstone of the London fashion calendar, celebrating both established designers and emerging talents in the heart of one of the city's most...
Juana Pepa's Apple Cake for Pepa

Juana Pepa's Apple Cake for Pepa

As the days grow shorter, and the leaves begin to paint the world in hues of red, orange, and gold, there's no denying that autumn is well and truly on its way. This season offers...
Starting School in collaboration with Eaton Square Prep School

Starting School in collaboration with Eaton Square Prep School

S T A R T I NG S C H O O L in Collaboration Eaton Square Prep School With September just around the corner, we all remember those feelings from the first day of...
A Majestic Spectacle: Trooping the Colour - A Celebration of Heritage and Style

A Majestic Spectacle: Trooping the Colour - A Celebration of Heritage and Style

A Majestic Spectacle: Trooping the Colour - A Celebration of Heritage and Style We take pride in celebrating the grandest and most memorable events that define elegance and tradition. We'll delve into the captivating world...