If childhood were a book, it would be filled with little adventures and quiet wonders, pressed flowers tucked between chapters, a smudge of hot chocolate on the corner of a page, and pencil sketches of favourite days. It is with these pages in mind that we have created our Autumn Winter 2025 collection, each piece ready to become part of the story your children are writing as they grow.
I imagine them wandering through late summer gardens, pockets brimming with leaves, or watching the first snow fall from the window, cheeks pink from the cold. I picture the hum of a music room at Christmastime, the laughter of cousins, the scent of pine and fresh baking filling the air. These are the moments that linger, the ones children remember without even realising it.
Our designs are inspired by the warmth of British tradition and the gentle charm of the countryside. Classic silhouettes meet delicate hand smocking, rich textures pair with festive velvets, and gentle neutrals blend with autumnal checks. Each garment is made for exploring, celebrating, and being wrapped up in love. Crafted with the heritage workmanship that is at the heart of Pepa London, these pieces are designed to be worn, cherished, and passed down, carrying stories along with them.
This season, our collection is an ode to nature’s changing rhythms and to the children who move so effortlessly with them...writing their own tales, one page, one memory, and one adventure at a time.
