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SPOTLIGHT

WINTER SALE

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Mariner Collar Jacquard Boat Embroidered Detail Cardigan in Navy (3-10yrs) Knitwear from Pepa London

UP TO 40% OFF GIRLS

Whittaker Check Polo Collar Long Sleeve Shirt in Brown (3-10yrs) Shirts from Pepa London

UP TO 40% OFF BOYS

Marianne Floral Collar Long Sleeve Bodysuit in Toffee Made with Liberty Fabric (1mth-3yrs) Tops & Bodysuits from Pepa London

UP TO 40% OFF NEWBORN

The Lydia Floral Dress Girl Look Look from Pepa London

UP TO 40% OFF DRESSES

The Beige Horse Jumper Girl Look Look from Pepa London

UP TO 40% OFF KNITWEAR

Adelaide Floral Velvet Bow Lace Trim Long Sleeve Romper in Green (6mths-3yrs) Rompers from Pepa London

UP TO 40% OFF BABY GIRL

Thirleby Check Velvet Peter Pan Collar Long Sleeve Romper in Blue (6mths-3yrs) Rompers from Pepa London

UP TO 40% OFF BABY BOY

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WINTER SALE

Girls

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WINTER SALE

Boys

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“We enjoy seeing our children look like children."

The Winter Sale Edit

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SALE
Evelyn Floral Hand Smocked Embroidered Collar Long Sleeve Dress in Pink (12mths-10yrs) Dresses from Pepa London
Evelyn Floral Hand Smocked Embroidered Collar Long Sleeve Dress in Pink (12mths-10yrs) Dresses from Pepa London
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18M
2Y
3Y
4Y
5Y
6Y
8Y
10Y
Evelyn Floral Hand Smocked Embroidered Collar Long Sleeve Dress in Pink (12mths-10yrs)
$ 3,200.00 $ 6,250.00
SALE
Beatrice Floral Hand Smocked Double Breasted Long Sleeve Dress in Blue (18mths-10yrs) Dresses from Pepa London
Beatrice Floral Hand Smocked Double Breasted Long Sleeve Dress in Blue (18mths-10yrs) Dresses from Pepa London
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18M
2Y
3Y
4Y
5Y
6Y
8Y
10Y
Beatrice Floral Hand Smocked Double Breasted Long Sleeve Dress in Blue (18mths-10yrs)
$ 3,700.00 $ 7,250.00
SALE
Velvet Smocked Lace Detail Long Sleeve Dress in Navy (2-10yrs) Dresses from Pepa London
Velvet Smocked Lace Detail Long Sleeve Dress in Navy (2-10yrs) Dresses from Pepa London
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2Y
3Y
4Y
5Y
6Y
8Y
10Y
Velvet Smocked Lace Detail Long Sleeve Dress in Navy (2-10yrs)
$ 4,200.00 $ 8,400.00
LIBERTY PRINTSALE
Marianne Floral Long Sleeve Velvet Bow Dress in Mustard Made with Liberty Fabric (2-12yrs) Dresses from Pepa London
Marianne Floral Long Sleeve Velvet Bow Dress in Mustard Made with Liberty Fabric (2-12yrs) Dresses from Pepa London
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2Y
3Y
4Y
5Y
6Y
8Y
10Y
12Y
Marianne Floral Long Sleeve Velvet Bow Dress in Mustard Made with Liberty Fabric (2-12yrs)
$ 2,550.00 $ 5,050.00
SALE
The Peter Pan Collar Baby Boy Bodysuit Look Look from Pepa London
Embroidered Peter Pan Collar Long Sleeve Bodysuit in Burgundy (1mth-3yrs) Tops & Bodysuits from Pepa London
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3M
6M
9M
12M
18M
2Y
3Y
Embroidered Peter Pan Collar Long Sleeve Bodysuit in Burgundy (1mth-3yrs)
$ 700.00 $ 1,350.00
SALE
Classic Fair Isle Cardigan With Rib Details in Pink (12mths-10yrs) Knitwear from Pepa London
Classic Fair Isle Cardigan With Rib Details in Pink (12mths-10yrs) Knitwear from Pepa London
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12M
18M
2Y
3Y
4Y
5Y
6Y
8Y
10Y
Classic Fair Isle Cardigan With Rib Details in Pink (12mths-10yrs)
$ 1,550.00 $ 3,050.00

THE BLOG

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Send a Letter to Father Christmas at Pepa London Belgravia

Send a Letter to Father Christmas at Pepa London Belgravia

This festive season, Pepa London invites families to create unforgettable Christmas memories in the heart of Belgravia. From twinkling lights to festive treats, our flagship store on Elizabeth Street offers a magical experience for children...
Annabel Karmel Welcomes Her Next Generation with Her Pepa London Edit

Annabel Karmel Welcomes Her Next Generation with Her Pepa London Edit

There are few names more synonymous with family mealtimes than Annabel Karmel, the best-selling author and culinary pioneer who has been shaping how we feed our children for over three decades. But now, Annabel is stepping...
The Autumn Winter 2025 Collection

The Autumn Winter 2025 Collection

If childhood were a book, it would be filled with little adventures and quiet wonders, pressed flowers tucked between chapters, a smudge of hot chocolate on the corner of a page, and pencil sketches of...
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EXPRESS SHIPPING

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SUSTAINABLE

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GIFTING AVAILABLE

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