THE BLOG

Packing for a family holiday is never quite as simple with children in tow, and warm-weather trips bring their own particular challenge: fitting everything a little one might need into a suitcase without overpacking, while...

From country garden weddings to intimate christenings, the British social calendar is full of moments worth dressing up for, and finding the right outfit for a child is an art of its own. Pepa London's...

There is something undeniably charming about siblings dressed with a shared sense of style, whether that is for a family photograph, a special celebration, or simply a day out together. But identical, matching outfits are...

There's a reason a hand-smocked dress feels instantly familiar, even to those seeing one for the first time. It's one of the oldest techniques in children's fashion — a hand-stitched art form dating back to...

Dressing children for a British summer, especially in a heatwave has never been simple. Early forecasts point to a warmer-than-average season, with the Met Office already recording heatwave conditions and extreme heat warnings in June...

Discover what children should wear to Wimbledon 2026 with elegant summer outfit ideas for London. Explore timeless girls’ dresses, boys’ outfits, and smart-casual styling tips from Pepa London.

Celebrating Our Collaboration with Historic Royal Palaces To mark what would have been Her Majesty Queen Elizabeth II’s 100th birthday today, we are proudly celebrating the special collection in collaboration with Historic Royal Palaces, a...

Preserving History in the Royal Commercial Collection At Pepa London, heritage and craftsmanship have always been at the heart of every design. Today, we are honoured to share a truly special moment in our journey,...

Easter is a magical time for families, with longer days, blooming gardens, and the promise of chocolate, it’s the perfect season to create lasting memories with children. Whether it’s your baby’s first Easter or a...