Spring and Summer have always been seasons of endless possibilities, where everyday feels like an adventure waiting to unfold. For our Spring/Summer 2025 collection, I found inspiration in the timeless charm of vintage traditional travel. These were the journeys of old, where the allure of new destinations and the anticipation of discovery shaped each moment. The thrill of exploration, paired with the elegance of travel from a bygone era, is the essence of this collection.

“This collection invites you to relive those treasured memories, where each design is a nod to the spirit of adventure."

This collection invites you to relive those treasured memories, where each design is a nod to the spirit of adventure. Timeless silhouettes are reimagined with nature’s beauty and the nostalgia of travels past - think delicate florals reminiscent of blossoming meadows in distant lands, and classic mariner stripes that evoke the serene rhythm of waves against the shore. Intricate hand smocking, a hallmark of our craftsmanship, adds an extra layer of depth and elegance, ensuring every piece becomes a keepsake to carry with you on your own journeys.

This collection is more than just a reflection of travel - it’s an ode to the adventures of childhood, where each day spent with loved ones, chasing butterflies, or feeling the sea breeze, is its own story worth remembering. I envision these pieces accompanying your family on milestones, discoveries, and those quiet moments that define a season. 

At Pepa London, our commitment to craftsmanship remains unwavering. Every garment is carefully designed, crafted to be loved, shared, and passed down through generations. I hope these designs bring as much joy to your family as they have brought to mine, as they accompany you on your own adventures. 

I can’t wait to see how these pieces bring timeless elegance and the spirit of travel to your family’s spring and summer stories.

With love,