As the days grow longer and the sunshine returns, it’s time to style your #littlepepas for Spring Summer 2025! At Pepa London, we believe in dressing childhood beautifully. This season, discover lightweight linens, floral dresses,...

This season, Pepa London steps onto the pitch with a collection that reimagines classic British sportswear through the wistful lens of vintage childrenswear. Crisp whites, tailored collars, and soft, heritage knits take centre stage, drawing...

At Pepa London, we weave vintage inspirations into every piece we create, vintage styles remain relevant in modern fashion with their timeless elegance and nostalgic charm. By celebrating classic craftsmanship, we elicit a sense of...

At Pepa London, we’re proud to create timeless pieces that capture the innocence and joy of childhood - and few styles embody this more than our Whale Intarsia Striped Jumper, famously worn by Prince George....

Our new Sailing Escapades collection is a perfect symphony of traditional British Mariner style, thoughtfully reimagined for the modern adventurer. Drawing inspiration from the golden age of seaside exploration, this collection blends timeless nautical silhouettes...

We’re delighted to introduce Liberty Fabrics into our Spring/Summer 25 collection, with their signature British prints woven through our newborn line and select toddler pieces. At Pepa London, British heritage is at the heart of...

As the days grow longer and the first blossoms bloom, we welcome the season of renewal with our latest British Spring Collection. Inspired by the enchantment of storybook gardens and the charm of classic storytelling,...

Florals are the perfect mix of whimsical elegance and natural beauty that embody our values at Pepa London. We would like to share the creative journey we undertake when designing the perfect floral fabrics for...

For mothers, grandmothers, mother figures, and guardians alike, we have the perfect outfits for your little joys this Mother’s Day. Maybe you’re indulging in an afternoon tea at Claridges, taking a stroll through Kew Gardens,...