Celebrating Eid: Styling Tips, Traditions, and More with Fashion Blogger @OnlyDila

We sat down with Dila to find out all about Eid, how Dila and her family celebrate traditions, her top styling tips for the occasion and, and how family makes this time so magical.  What...

A letter from Pepa, Spring/Summer 25

Spring and Summer have always been seasons of endless possibilities, where everyday feels like an adventure waiting to unfold. For our Spring/Summer 2025 collection, I found inspiration in the timeless charm of vintage traditional travel....

The Pepa London Guide to Easter Traditions

Easter is a time for dressing in your Sunday best, preparing delicious feasts, and crafting the perfect egg hunt. But with a two-week (or longer!) school holiday ahead, keeping little ones entertained can be a...

Pepa London’s Secret Garden Collection

Something truly magical is blooming at Pepa London, and we’re delighted to give you an exclusive first look at our Secret Garden Spring Collection. Inspired by the timeless tale of secret discoveries and childhood wonder, this...

Introducing the Pepa London Icons!

Pepa London has long been synonymous with refined British childrenswear, blending classic designs with contemporary elegance. Among its many beautiful creations, a few stand out as true icons - pieces that have become beloved staples...

Pepa London Arrives in Palm Beach!

We’re delighted to announce the opening of our newest store in the heart of Palm Beach! With its sun-drenched charm and effortless sophistication, this iconic destination is the perfect setting for our latest venture. We...

Effortless Elegance: Redefining Children’s Swimwear

Whether you're heading to the coast or enjoying a spring staycation, our carefully crafted swimwear brings the charm of classic travel into every moment. Discover the whole collection: Imagine sitting poolside in the warm Mediterranean...

Effortless Newborn Style: Tips for Easy, Everyday Looks

Dressing your newborn is about more than just comfort -  it's an opportunity to embrace timeless style and everyday luxury. At Pepa London, we believe even the tiniest wardrobes deserve thoughtful design, where practicality meets...

A Guide to Dressing Your Children for a Wedding

As we step into the New Year, thoughts naturally turn to the joyful celebrations ahead – and for many, that means weddings on the horizon. Weddings are a cherished time, bringing families together to celebrate...