Florals are the perfect mix of whimsical elegance and natural beauty that embody our values at Pepa London. We would like to share the creative journey we undertake when designing the perfect floral fabrics for...

For mothers, grandmothers, mother figures, and guardians alike, we have the perfect outfits for your little joys this Mother’s Day. Maybe you’re indulging in an afternoon tea at Claridges, taking a stroll through Kew Gardens,...

We sat down with Dila to find out all about Eid, how Dila and her family celebrate traditions, her top styling tips for the occasion and, and how family makes this time so magical.  What...

Spring and Summer have always been seasons of endless possibilities, where everyday feels like an adventure waiting to unfold. For our Spring/Summer 2025 collection, I found inspiration in the timeless charm of vintage traditional travel....

Easter is a time for dressing in your Sunday best, preparing delicious feasts, and crafting the perfect egg hunt. But with a two-week (or longer!) school holiday ahead, keeping little ones entertained can be a...

Something truly magical is blooming at Pepa London, and we’re delighted to give you an exclusive first look at our Secret Garden Spring Collection. Inspired by the timeless tale of secret discoveries and childhood wonder, this...

Pepa London has long been synonymous with refined British childrenswear, blending classic designs with contemporary elegance. Among its many beautiful creations, a few stand out as true icons - pieces that have become beloved staples...

We’re delighted to announce the opening of our newest store in the heart of Palm Beach! With its sun-drenched charm and effortless sophistication, this iconic destination is the perfect setting for our latest venture. We...

Whether you're heading to the coast or enjoying a spring staycation, our carefully crafted swimwear brings the charm of classic travel into every moment. Discover the whole collection: Imagine sitting poolside in the warm Mediterranean...