For Autumn 2026 Pepa London returns to one of its most distinctive signatures: beautifully hand-smocked designs that have been chosen and cherished by Pepa families over the years.

Recognised for their delicate detailing and timeless appeal, these designs have become an integral part of the Pepa London aesthetic. This season, they are reintroduced in a new shade, capturing the essence of autumn with a distinctly British spirit.

At the heart of the new season is British Racing Green, a rich and elegant hue with a timeless, classic character.

The collection is joined by three signature Pepa London shades: Sky Blue, Mint and Burgundy. Each brings its own personality to the collection, coming together in a carefully considered palette for the season ahead.

A New Chapter for the Pepa London Icons

Hand-smocking remains at the heart of the Icons, preserving the intricate craftsmanship and attention to detail that have long defined Pepa London.

Designed to be treasured beyond a single season, these are pieces created to become enduring favourites within a child’s wardrobe, ready to accompany new memories and be passed from one generation to the next.

Discover the Icons for Autumn 2026, where traditional craftsmanship meets a fresh seasonal palette.