This season, Pepa London steps onto the pitch with a collection that reimagines classic British sportswear through the wistful lens of vintage childrenswear. Crisp whites, tailored collars, and soft, heritage knits take centre stage, drawing inspiration from the elegance of bygone tennis matches, the refined traditions of cricket, and the nautical charm of Britain’s maritime past. Every piece feels like a carefully preserved memory, crafted to embody the quiet sophistication and sporting allure of another era.
Evoking images of salt-sprayed adventures along the British coast, the collection weaves in timeless nautical motifs: elegant sailor collars, soft stripes, and lightweight linen and cotton blends that whisper of sun-drenched seaside days. The mariner spirit runs through dresses, two-piece sets, and knits designed for little ones who dream of sea breezes and hidden coves.
The spirit of Wimbledon, with its manicured lawns and whispered traditions, also threads through the collection. There’s an undeniable magic in the crispness of a beige chino or the delicate weave of a cable-knit jumper, perfectly suited to capture the grace of a golden-age summer.
Pair with ankle socks and a sunhat, and your little one steps into a scene straight from a vintage photograph, ready for a garden party or an afternoon match.
Cricket’s quiet nostalgia rounds out the mood, with soft creams, refined textures, and the beloved cable knit jumper reimagined for today’s little cricketers. In breathable, natural fibres, this classic piece, trimmed in elegant contrast stripes, is perfect for layering over collared shirts or pairing with tailored shorts on cool spring mornings.
With every stitch, Pepa London’s Spring Summer collection invites children to step into a world of heritage charm and enduring British elegance, where every moment feels touched by the beauty of the past.
