Founded in 2013, our founder Pepa Gonzalez sought after a mission to dress children like children. Having noticed during her career as a nanny in London, Pepa realised that children were no longer dressing as traditionally as they once were, and how she did growing up. And just like that, Pepa London was born. 

We know that fashion can cement its place in memories that are cherished, particularly while growing up. Our mission is to create long-lasting childrenswear that can be part of their happy childhood memories and can stay within the family as heirloom pieces. We believe in slow fashion and encourage our designs to be passed through generation after generation. Designing timeless and traditional styles, we thrive to keep our children looking like children. 


Located in the beautiful area of Belgravia, just a stones-throw from Victoria station, is where you'll find us! Just down the road from our flagship store, you will find our busy and fast-paced offices. Being a small team, you can expect to find approachable and supportive individuals, and we make sure that everyone has a voice. You'll be immersed into a very exciting time of growth for the company! 

Are you interest in joining our team? Please see the current vacancies below. 

Head of Digital Marketing & Ecommerce
For more information please contact Lee Brazill on lee@pepalondon.com

Store Manager
For more information please contact Lee Brazill on lee@pepalondon.com

Content Creator Internship
For more information, please contact Katie Saunders on katie@pepalondon.com