There are moments that make you see a collection in a different light. For Annabel Karmel, this season brings the joy of a new addition to the family: a granddaughter on the way. After visiting...

Vintage photographs of the British Royal Family capture childhood in a way that continues to inspire us today. School days, first uniforms, polished shoes… For Autumn/Winter 2026, Pepa London looks to these photographs for inspiration...

Dressing siblings for a special occasion or family photograph should feel just as special as the moment itself. Our new Sibling Style Lookbook brings together carefully considered outfits designed to complement one another, making it...

Every stage of childhood is filled with moments that, without us realising it, become lifelong memories. An ordinary afternoon can become an adventure, a garden, a world waiting to be discovered, and a bedroom the...

For Autumn 2026 Pepa London returns to one of its most distinctive signatures: beautifully hand-smocked designs that have been chosen and cherished by Pepa families over the years. Recognised for their delicate detailing and timeless...

Packing for a family holiday is never quite as simple with children in tow, and warm-weather trips bring their own particular challenge: fitting everything a little one might need into a suitcase without overpacking, while...

From country garden weddings to intimate christenings, the British social calendar is full of moments worth dressing up for, and finding the right outfit for a child is an art of its own. Pepa London's...

There is something undeniably charming about siblings dressed with a shared sense of style, whether that is for a family photograph, a special celebration, or simply a day out together. But identical, matching outfits are...

There's a reason a hand-smocked dress feels instantly familiar, even to those seeing one for the first time. It's one of the oldest techniques in children's fashion — a hand-stitched art form dating back to...