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Pale Grey Leather Memory Case Toys from Pepa London
Pale Grey Leather Memory Case Toys  from Pepa London
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Pink Leather Memory Case Toys from Pepa London
Pink Leather Memory Case Toys  from Pepa London
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Navy Leather Memory Case Toys from Pepa London
Navy Leather Memory Case Toys  from Pepa London
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Sage Green Leather Memory Case Toys from Pepa London
Sage Green Leather Memory Case Toys  from Pepa London
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Meminio Memory Folder in Pale Grey Toys from Pepa London
Meminio Memory Folder in Pale Grey Toys  from Pepa London

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Meminio Memory Folder in Blush Pink Toys from Pepa London
Meminio Memory Folder in Blush Pink Toys  from Pepa London

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My Mariner Memories

My Mariner Memories

Embark on a voyage with us as we delve into the treasured realm of maritime-inspired fashion in our latest blog instalment, 'My Mariner Memories.' Let's set sail and explore the world of nautical fashion together....
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Duck Embroidered Scallop Detail Skirt With Braces in Green (18mths-6yrs) SKIRTS from Pepa London
Duck Embroidered Scallop Detail Skirt With Braces in Green (18mths-6yrs) SKIRTS from Pepa London
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Preparing for the Holiday Season: Your Children's Party Outfits Sorted - PEPA AND CO

The Christmas Countdown | Making Memories with Our Little Ones

The holiday season has arrived, and now is the time to indulge in sweet memories to share with our little ones.  Read More
Leather Lace-Up Shoes in Brown (20-34EU) Shoes from Pepa London
Leather Lace-Up Shoes in Brown (20-34EU) Shoes  from Pepa London
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Lace Trim Satin Bow Dress in Pale Blue (6mths-5yrs) Dresses from Pepa London
Lace Trim Satin Bow Dress in Pale Blue (6mths-5yrs) Dresses  from Pepa London
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Make Your Own Kaleidoscope Kit Toys from Pepa London
Make Your Own Kaleidoscope Kit Toys  from Pepa London

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The Christmas Curated Looks 2024

The Christmas Curated Looks 2024

As Christmas creeps closer and you start preparing for your family’s celebrations, it is time to start shopping for your little one’s outfits with our Christmas Curated Looks. We understand how busy this time of...
The Winter Curated Looks 2024

The Winter Curated Looks 2024

As the seasons change and the air turns crisp, it’s time to refresh your little one's wardrobe with our new Winter Curated Looks at Pepa London! We understand that the holiday season can be busy,...
Summer 25

A letter from Pepa, Spring/Summer 25

Spring and Summer have always been seasons of endless possibilities, where everyday feels like an adventure waiting to unfold. For our Spring/Summer 2025 collection, I found inspiration in the timeless charm of vintage traditional travel....
Cherishing Our Legacy: The Heirloom Inspiration Behind Pepa London

Cherishing Our Legacy: The Heirloom Inspiration Behind Pepa London

At Pepa London, our brand values are deeply rooted in the stories and traditions that shape us. As the founder, I find great joy in sharing the inspiration behind our designs, especially when it comes...
Magnificent Mothers

Magnificent Mothers

To celebrate this Mother’s Day, Pepa London have reached out to some of our favourite women and asked them to share some memories of their own mothers. 
10 Questions with Pepa

10 Questions with Pepa

 Celebrating 10 Magical Years of Pepa London! As we celebrate 10 incredible years of Pepa London, we’re thrilled to take you behind the scenes of our journey with a very special interview featuring our...
Welcome to the Pre-Collection | Autumn 2023

Welcome to the Pre-Collection | Autumn 2023

I have always loved designing new collections. It is a project I most look forward to and love working with my highly talented team of creators and visionists. It never fails to amaze me to...
Pepa London’s Secret Garden Collection

Pepa London’s Secret Garden Collection

Something truly magical is blooming at Pepa London, and we’re delighted to give you an exclusive first look at our Secret Garden Spring Collection. Inspired by the timeless tale of secret discoveries and childhood wonder, this...
Pepa’s Gift Edit - PEPA AND CO

Pepa’s Gift Edit

I am delighted to share with you all my Christmas edit.  The most fabulous festive looks, tiny toys, and first Christmas memory makers, to be cherished for years to come. Read More
Summer 2024

Founder's Letter: Spring/Summer 2024

In crafting this spring/summer collection, I drew inspiration from fond memories of my childhood and those of my partner, Mike. Adventures with our respective siblings were the cornerstone of creativity...
Honouring Motherhood - Celebrating Love, Style, and Grace

Honouring Motherhood - Celebrating Love, Style, and Grace

For mothers, grandmothers, mother figures, and guardians alike, we have the perfect outfits for your little joys this Mother’s Day. Maybe you’re indulging in an afternoon tea at Claridges, taking a stroll through Kew Gardens,...
Vintage Sporting Inspirations

Vintage Sporting Inspirations

This season, Pepa London steps onto the pitch with a collection that reimagines classic British sportswear through the wistful lens of vintage childrenswear. Crisp whites, tailored collars, and soft, heritage knits take centre stage, drawing...
A Springtime Adventure

A Springtime Adventure

Embark on a journey of enchantment, 'A Springtime Adventure,' delight in the natural beauty of the great outdoors, where pastel hues, and whimsical florals blend into a symphony of timeless elegance. Crafted with family moments...
The Intarsia Striped Whale Jumper, a Pepa London Icon

The Intarsia Striped Whale Jumper, a Pepa London Icon

At Pepa London, we’re proud to create timeless pieces that capture the innocence and joy of childhood - and few styles embody this more than our Whale Intarsia Striped Jumper, famously worn by Prince George....
The Spring Collection 2025

The Spring Collection 2025

As the days grow longer and the first blossoms bloom, we welcome the season of renewal with our latest British Spring Collection. Inspired by the enchantment of storybook gardens and the charm of classic storytelling,...
Effortless Elegance: Redefining Children’s Swimwear

Effortless Elegance: Redefining Children’s Swimwear

Whether you're heading to the coast or enjoying a spring staycation, our carefully crafted swimwear brings the charm of classic travel into every moment. Discover the whole collection: Imagine sitting poolside in the warm Mediterranean...
The Timeless Heritage of Tweed: British Tradition at Pepa London

The Timeless Heritage of Tweed: British Tradition at Pepa London

Few fabrics capture British heritage as beautifully as tweed, a timeless material crafted to withstand the demands of rural life. Originally woven from pure wool, British tweed quickly became the staple for countryside pursuits like...
Introducing the Pepa London Icons!

Introducing the Pepa London Icons!

Pepa London has long been synonymous with refined British childrenswear, blending classic designs with contemporary elegance. Among its many beautiful creations, a few stand out as true icons - pieces that have become beloved staples...
The Art of Floral Design: Inspiration Behind Our Latest Fabrics

The Art of Floral Design: Inspiration Behind Our Latest Fabrics

Florals are the perfect mix of whimsical elegance and natural beauty that embody our values at Pepa London. We would like to share the creative journey we undertake when designing the perfect floral fabrics for...
Luxury Curated Looks, Made for Them.

Luxury Curated Looks, Made for Them.

Luxury Curated Looks, Made for Them. When it comes to dressing your little one, it can be a bit of a minefield. It can be a battle of what they want to wear vs what...
A Guide to Dressing Your Children for a Wedding

A Guide to Dressing Your Children for a Wedding

As we step into the New Year, thoughts naturally turn to the joyful celebrations ahead – and for many, that means weddings on the horizon. Weddings are a cherished time, bringing families together to celebrate...
Pepa & Co. x Samantha Varvel

Pepa & Co. x Samantha Varvel

London is starting to feel like summer is around the corner. Friends sitting outside at cafes, children playing in the parks and couples strolling along the streets... Read More
Things to do in Notting Hill - PEPA AND CO

Things to do in Notting Hill

As we approach the opening of our pop-up shop in the gorgeous Notting Hill, we round up our favourite things to do in this area. Make sure you check them out – of course after...
Summer Adventures | School's out for the Summer!

Summer Adventures | School's out for the Summer!

School's out for the summer and the much excited break has finally arrived. This is the time filled with sunshine, laughter, and quality family moments. This is a special time to delve into precious family...
Traditions & Timeless Presents for Newborns - PEPA AND CO

Traditional Baby Gifts

The arrival of a new baby is all levels of excitement. Prepping for the arrival is important, from baby-proofing the home to stock-piling on the nappies. Here, Pepa walks us through interesting... Read More
Gifts for expectant parents: our favourite gift ideas for newborns and babies - PEPA AND CO

Gifts for expectant parents: our favourite gift ideas for newborns and babies

The arrival of a new baby creates excitement for everybody involved! Get prepared with our range of gifts; from knitted sets to pima cotton newborn essentials - find the perfect gift suitable for any new...
Exploring Scottish Seasonal Dressing : A History of Holiday Traditional Attire

Exploring Scottish Seasonal Dressing : A History of Holiday Traditional Attire

Exploring Scottish Seasonal Dressing; A History of Holiday Traditional Attire From Tartan through to Fair Isle Many of us associate the holiday or Christmas season with traditional dressing and rich luxurious fabrics and colour palettes....
Easter Activities & Crafts for Children (2023) | Pepa London

Easter Activities & Crafts for Children (2023) | Pepa London

Looking for fun Easter activities and crafts to do with your kids in 2023? Look no further! Find out creative ideas to keep your little ones entertained and engaged this Easter. Easter Activities & Crafts...
Juana Pepa's Apple Cake for Pepa

Juana Pepa's Apple Cake for Pepa

As the days grow shorter, and the leaves begin to paint the world in hues of red, orange, and gold, there's no denying that autumn is well and truly on its way. This season offers...
Pepa Playmates

Pepa Playmates

Imagine your little girl twirling around the garden, hand in hand or sharing precious moments together at the dinner table with her best friend. These dolls are more than just toys; they are devoted best...
The Artistry of Toile: Discovering Our New Black and White Print

The Artistry of Toile: Discovering Our New Black and White Print

At Pepa London, we believe that every piece tells a story, and our new black and white Toile de Jouy print is no exception. This exquisite fabric design tradition, which originated in 18th-century France, has...
Young boy with blonde hair stands in front of a swimming pool. He is looking off to the side and his hands are clasped in front of him. He is wearing the Pepa London Whale Intarsia Striped Jumper and a pair of navy blue shorts.

A Regal Return to Pepa London

An iconic Pepa London design, our updated Whale Intarsia Striped Jumper is a regal nod to our sense of traditional dressing and pays homage to childhood royal family dressing.
Festive Spanish Traditions - PEPA AND CO

Festive Spanish Traditions

We are amidst celebrating the wonderful festive season! Although the British traditions of Father Christmas and writing lists to Santa are still so magical, I wanted to take the time to share the typical Spanish...
Inside a Pepa & Co. Garden Party

Inside a Pepa & Co. Garden Party

Two brands that have come together based on the love they share of nature, craftsmanship and quintessential British heritage, we introduce... Read More